AYAQUE

A graphic identity to promote new age’s management technics

Here above : First brand look proposal – Second brand look proposal – Final brand visual choices + production of a youtube banner

Mr Ruben Garza, business executive in special projects, has a quite groundbreaking vision of what should be today the best practices in terms of management.

He needed my help to build a graphic identity and a charter for his online video courses project ; his vision was to open a website where he would propose video formations to change the art of business from its core. 

After a first correspondence to determine together the brand’s positionnement and values, I started the conception of a logotype that emphasizes the value of looking further, in the structure of things, to understand its physics and fonctionnement in order to upgrade it (which send back to what Ayaque wants for its clients).

In a second movement, we extended our graphic guidelines with a basic charter that includes a choice of fonts, colors, and general indication about the imagery of the brand. The collaboration is still ongoing as we are extending the brand’s identity.

Here below : Ayaque 2022 brandbook